The brand was founded by Darren and his father Richard. The family has been in and around Motocross for 40 years.

Darren, a serial entrepreneur, has been running businesses since 20 years old and drawing kits since he was 5 years old, in-fact he used to get in trouble at school for doing so in lesson time.

Richard like so many great parents encouraged Darren to get into motocross as a kid. Motocross is a sport that channels energy, builds confidence and gets into your heart, a great sport that bonds many families around the world.

In August 2018, Richard was sadly diagnosed with terminal cancer. Seeing the change in his fathers health and the mental impact cancer can bring a family, Darren decided to step aside from other business commitments and work with his Dad to focus on something positive and build a family oriented brand together… MotoLoko took us back to our roots and the sport that bonded us as a family growing up…. We went racing again. Richard attends every event and continues to fight on everyday…. He’s currently on year 3 after being given only 1-4 months to live. He’s recently restored 2 vintage KTMs and plans to ride again soon.


MotoLoko was created to supply all ages with top quality, fair priced customised apparel, kit and accessories. Our goal is to help strengthen and promote your surname on and off the track. The brand is all about family and family starts with your name. We now sponsor hundreds of racers, ship globally & sell thousands of products world-wide every month.


Our name MotoLoko was first born when Darren was watching Axell Hodges and Twitch jump ramps in California. Whilst watching Darren commented “they’re crazy” and someone replied “yeah they’re loco” meaning crazy in Spanish. That little comment got Darren thinking – what a cool name ‘MotoLoko’ could be…


We have loads of cool designs & colours and our products (including a wide range of customised products) include: MX kits, hoodies, body warmers, t-shirts, stickers, mugs, water bottles, bike mats and more… We focus heavily on design and colour to help you look pro and express yourself.

Every business in our supply chain is a family run business. Our UK factory is 2nd generation with Mother, Son & Wife at the forefront & our overseas factory is 75 year old 3rd generation (Grandad, Dad & Son).

Our kit products & dye sublimated hoodies / bodywarmers are hand made for you on order. Name & Number is printed into the material like the pros… Creation time is 15-25 working days dispatch. Fast dispatch products are 6-12 working days. Please check size guides and dispatch times on each product’s page.

We don’t sell the brand to distributors or shops so we can control the price point and sell to our customers at trade prices. Manufacturing on order means we can offer a huge range of designs and colours without holding vast stock and in return increasing prices. Our goal is awesome designs, high quality & fair pricing.


Our support program offers discounts, training events and advice to over 200 racers in 9 countries and several different motorsports. If you would like to be part of our growing family please apply on our website.


Our social media attracts over 5 million views a month and a staggering 200,000 interactions (likes, shares, messages & comments).

For your chance to be featured please TAG US on stories & posts using #RideLoko

We greatly appreciate your support and look forward to seeing photos of you wearing our goods on social media. The MotoLoko family & team x

Father and son wearing motocross kits, standing either side of bike